Volgens Mitch Lasky, ex-executive van Electronic Arts, is het zakenmodel van de gigant hopeloos verouderd. In een blog post bekritiseert Lasky de marktstrategie die wordt gehanteerd door de uitgever.
“EA is in the wrong business, with the wrong cost structure and the wrong team, but somehow they seem to think that it is going to be a smooth, two-year transition from packaged goods to digital.”
Verder beweert Lasky in 2007 tevergeefs een poging te hebben gedaan om de destijdige CEO Larry Probst te overtuigen om het roer om te gooien.
“My argument to Probst in February of 2007 was to reduce expenses immediately by a minimum of $200MM annually by reducing headcount and cutting back on ridiculous expenditures on risky titles (…) Meanwhile, I advocated hyper-aggressive R&D investment and acquisitions in a transition to digital distribution and games-as-service; combined with an approach to Wall Street that would position EA as a smaller but significantly more profitable company in the near term, with substantially improved long-term prospects when the digital future arrived”.
Voor de volledige blog, klik hier